If you’re a major follower of B2B marketing, then there’s a good chance that you’re using ABM or Account-Based marketing as a strategy. Big companies are also using ABM to get the big accounts, although these accounts are only a selected few, not the whole bulk. In fact, SiriusDecisions recently released their own ABM survey and it’s interesting to note that around 90 percent of today’s marketers have realized the potential of Account-based marketing.
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