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Marketing Cloud – Is Big Always Beautiful?

If you haven’t heard of the term “data is now stored in the clouds”, then you must have been living under a rock this whole time.

In this day and age where the Internet is now one of the biggest modes of communications and data exchange, almost all data can now be stored in an online server called a cloud. This prompted business-minded individuals to start using this piece of technology for business purposes. Thus, cloud marketing was born from this idea.

Cloud marketing is a business process where companies are marketing their products and services online through the use of single-end user specialized integrated digital experiences. In simple terms, it’s when marketing teams are using methods that use Cloud-based applications for marketing their products and services. You’ll probably see these applications on Facebook and Twitter all the time, because these two social networks have the biggest number of users, both old and new. It’s not just limited to Facebook and Twitter though; various other online portals are also used for targeting consumers.  The Cloud marketing platforms, however, are made by third-party developers.

So if you think about it, the potential is limitless for cloud marketing. With a big number of potential consumers and a big number of networks where you can place your Cloud marketing platforms, then it’s bound to give you big, big results, right? However, is big always beautiful? That’s what we’re going to find out.

Advantages

Cloud Marketing Saves Time and Effort – The problem with traditional marketing is that there is a lot of effort involved and you really have to spend a lot of time marketing your products and services to potential customers. With Cloud marketing, you don’t have to look for potential customers because they are all over the Internet now. Facebook and Twitter has a huge number of members, so all you need to do is get a Cloud marketing platform and set it up on Facebook, Twitter or any online portal.

Cloud Marketing is Cost Efficient – Think of how much you have to pay for radio and television endorsements. With Cloud marketing, the amount you’ve come up for TV and radio ads would probably be at around half the price for a Cloud marketing platform. Thus, its always a great idea to go for Cloud marketing if you have a start-up business.

Disadvantages

There is Too Little Consumer Interaction – With almost all types of business, consumer interaction is very important. It allows you to gauge what your customer thinks about your products and services. The problem with Cloud marketing is that there is too little consumer interaction (or even none at all) because you’ll be hands full talking with a large number of potential customers.

Some Cloud Marketing Platforms are Susceptible to Fraudulent Material – Internet fraud is a growing concern for almost all online marketers. Some platforms have even fallen prey to malware programs that hack into the sensitive information of all customers. Some malwares even pretend to be pop-ups coming from legal businesses, only to steal important information from a prospect client.

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