Dynamic retargeting on Facebook

Unlike traditional Facebook ads, Audience Finder FBX Retargeting combines retailer’s own data and our range of proprietary algorithms to select the best performing ad copy and imagery for the individual consumer every time.

Using real-time behavioural insight gleaned from the retailer’s own website, Audience Finders dynamically personalises each ad, making it relevant to the consumer. Our proprietary consumer scoring algorithms help us decide whether to market to the consumer now, later – or never.

When a consumer is in-market, we place the most relevant ad via the Facebook Exchange (FBX) in the Facebook side bar where it’s visible to the consumer.