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Account Based Marketing – What is it all About?

By | Digital Marketing, Uncategorized | No Comments

If you’re a major follower of B2B marketing, then there’s a good chance that you’re using ABM or Account-Based marketing as a strategy. Big companies are also using ABM to get the big accounts, although these accounts are only a selected few, not the whole bulk. In fact, SiriusDecisions recently released their own ABM survey and it’s interesting to note that around 90 percent of today’s marketers have realized the potential of Account-based marketing.

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Marketing Cloud – Is Big Always Beautiful?

By | Cloud Marketing, Uncategorized | No Comments

If you haven’t heard of the term “data is now stored in the clouds”, then you must have been living under a rock this whole time.

In this day and age where the Internet is now one of the biggest modes of communications and data exchange, almost all data can now be stored in an online server called a cloud. This prompted business-minded individuals to start using this piece of technology for business purposes. Thus, cloud marketing was born from this idea.

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