For most business everywhere, using marketing automation software can spell the difference between growing your business into a successful enterprise or slowly losing your business and profits because your competitors have the upper hand in marketing their products/services. And if you’re starting a new business, then it’s only all too important to get your hands on good marketing automation software.
If you haven’t heard of the term “data is now stored in the clouds”, then you must have been living under a rock this whole time.
In this day and age where the Internet is now one of the biggest modes of communications and data exchange, almost all data can now be stored in an online server called a cloud. This prompted business-minded individuals to start using this piece of technology for business purposes. Thus, cloud marketing was born from this idea.
Managing a marketing team can be a real challenge. This is true not just for the small and medium enterprises, but for large companies as well. The main issue here is on marketing your products and services; with a huge audience, large companies sometimes have a hard time keeping up their marketing campaigns based solely on their marketing strategy. What most marketers need is a marketing automation platform that can keep up with their demands. According to PepperGlobal’s 2014 webinar, only two marketing automation platforms remain popular out of the dozen marketing software that were tried and tested. Marketo is the most common choice among many middle-sized businesses while the Oracle Eloqua is the favorite among large companies. These two marketing platforms have been long-term rivals for years and is always a debate among companies who want to get a solid marketing platform that marketing teams with 10 users or more can use.
If you’re a major follower of B2B marketing, then there’s a good chance that you’re using ABM or Account-Based marketing as a strategy. Big companies are also using ABM to get the big accounts, although these accounts are only a selected few, not the whole bulk. In fact, SiriusDecisions recently released their own ABM survey and it’s interesting to note that around 90 percent of today’s marketers have realized the potential of Account-based marketing.