The term “retargeting” can mean many different things when it comes to online marketing. Today, we are going to talk about retargeting as “site retargeting”. For those who are not very familiar with site retargeting, it means the ability to show display advertisements to anyone who simply visited your website and then left after a few minutes of browsing around. Retargeting tactics are very important for almost all online businesses because most of the time, people who reach your website are still not one hundred percent sure that they’re going to buy something or get your service. Most of these guys are just checking out your website or are still deciding whether they should get your product or service.